About Us

From humble beginnings, to one of the largest jewelry wholesalers in the Southeast!

The Story Begins in 1979!
Over 24 years ago, we opened a small jewelry store in the heart of the Great Smoky Mountains . Beginning with only one showcase, fantastic prices, honesty, and hard work, we soon filled the entire shop. Not long after, the remodeling began. We knocked out walls to add an in-house jewelry repair and manufacturing department, as well as a larger showroom! Soon, we were shipping packages all over the country, and added a shipping and receiving department. Today, we wholesale directly to over 150 other jewelry stores in the Southeast - and we are still GROWING!



	From humble beginnings, to one of the largest jewelry wholesalers in the Southeast! The Story Begins in 1979! Over 24 years ago, we opened a small jewelry store in the heart of the Great Smoky Mountains . Beginning with only one showcase, fantastic prices, honesty, and hard work, we soon filled the entire shop. Not long after, the remodeling began. We knocked out walls to add an in-house jewelry repair and manufacturing department, as well as a larger showroom! Soon, we were shipping packages all over the country, and added a shipping and receiving department. Today, we wholesale directly to over 150 other jewelry stores in the Southeast - and we are still GROWING!

	Jack is the head of our repair and manufacturing department!	Meet our associates: (left to right) Russ, David, Kim, and Chris
	NOW, whether you are visiting our store in Pigeon Forge, or surfing the NET, we are always at your service. You no longer have to put off purchasing that new ring or bracelet until you go on vacation. Here, on the Web, we have combined the very best of: Price, Service, Quality, Selection, Convenience, Reliability, and most important - HONESTY!